Many business owners think writing an e-book for your website means starting from scratch. Who has time for that? The good news is that your blog may already have content that can be repurposed into an e-book. If your blog has been consistently teaching your audience or offering helpful suggestions, you’ve probably already pieced together an e-book without realizing it.
Continue reading “How to Mine Your Business Blog for E-book Topics”Simple Writing Tip: Write Your Services Page without Overthinking
If your website is missing a Services page, that makes it hard for visitors to know what you do or how to move forward and book a service.
Business owners often delay writing a Services page because they want it to look polished and complete.
But a trim Services page is better than no Services page. I would encourage you to start simply and publish your page now, then add to it later.
Continue reading “Simple Writing Tip: Write Your Services Page without Overthinking”Simple Writing Tip: Shorter Sentences Make Content Easier to Read
Reading online is different than reading on paper.
You may run across blogs or web pages with long sentences. Or full paragraphs. That’s how we were taught to write in school.
But it’s hard to take in all that detail online.
Readers scan web pages and blogs. They need shorter sentences. Shorter paragraphs.
And more white space.
Content that looks correct on paper often needs to be tweaked online.
Continue reading “Simple Writing Tip: Shorter Sentences Make Content Easier to Read”3 Quick Tweaks for Blog Posts that Connect
If your blog posts aren’t connecting with visitors the way you’d like, a few simple tweaks can help. Let’s look at three examples for an HVAC business blog. You can apply these ideas to any business.
Continue reading “3 Quick Tweaks for Blog Posts that Connect”From Croissant Maker to Content Maker
Before I wrote blog posts or edited books, I stood in the kitchen of a French bakery in a flour-covered dress, flattening thick slabs of dough into thin layers for croissants.
Continue reading “From Croissant Maker to Content Maker”Writing a Simple Customer-Focused E-book: Start with 10
When you’re busy running your business, an e-book might seem like one of those projects that offers value but takes too long to write. Even though e-books are a helpful way to keep existing and potential customers engaged with your brand, how will you ever find the time? The key is to start simply: Start with 10.
What? 10 e-books? No. 10 points you want your customer to know. That’s the basis for your e-book.
Continue reading “Writing a Simple Customer-Focused E-book: Start with 10”Why I Chose to Give a Toy Lamb: Anatomy of a Giving Campaign
When you’re designing a gift campaign, sometimes it helps to look at other campaigns from the perspective of a donor. See what makes the campaign appeal to you; suggest improvements; and discover whether the campaign actually prompts you to complete a giving transaction.
Let’s look at a campaign that caught my eye one Thanksgiving Day. In this campaign, led by a nonprofit organization, donors could purchase a particular gift to be given to a child or family living in poverty. The campaign focused on how a small purchase price could provide a gift with a much larger impact.
Continue reading “Why I Chose to Give a Toy Lamb: Anatomy of a Giving Campaign”Blog Ideas for Gift Boutiques
If you run a gift boutique, you may be wondering what kinds of things you can write about on your blog. It helps to put yourself in your customer’s shoes. What are they looking for?
Think of blog ideas that will help solve your customers’ gift-searching dilemmas. When you take that approach, you will come up with so many ideas you can’t wait to write.
Continue reading “Blog Ideas for Gift Boutiques”Simple Steps to Writing Your E-book Content
E-books are useful for your business website. They’re great for giveaways, trust-building, and info guides for your visitors. But how can you write an e-book when you’re already busy running your business?
One of the simplest ways to write content for your e-book is to start with a top 10 list. Whatever topic you want to share, make a list of the top 10 things your visitors need to know about that topic. Write those 10 things down. For simplicity, I’m going to refer to those 10 things as your main topics.
Continue reading “Simple Steps to Writing Your E-book Content”If You Can Teach It, You Can Write It: A Simple Test for Your First Business Book
As a business professional, you may be thinking about writing a book, but you aren’t sure where to start. What should your book’s topic be? What would keep readers engaged? How can you narrow your vast experience into a single book?
Here’s a simple test for selecting your first book topic: Could you teach this topic in a one-hour webinar or workshop? If you can teach it, you likely have a viable book topic.
Continue reading “If You Can Teach It, You Can Write It: A Simple Test for Your First Business Book”
Janet Eriksson 