Content Writer, Book Editor & Writing Coach
Reading online is different than reading on paper.
You may run across blogs or web pages with long sentences. Or full paragraphs. That’s how we were taught to write in school.
But it’s hard to take in all that detail online.
Readers scan web pages and blogs. They need shorter sentences. Shorter paragraphs.
And more white space.
Content that looks correct on paper often needs to be tweaked online.
Continue reading “Simple Writing Tip: Shorter Sentences Make Content Easier to Read”When you’re busy running your business, an e-book might seem like one of those projects that offers value but takes too long to write. Even though e-books are a helpful way to keep existing and potential customers engaged with your brand, how will you ever find the time? The key is to start simply: Start with 10.
What? 10 e-books? No. 10 points you want your customer to know. That’s the basis for your e-book.
Continue reading “Writing a Simple Customer-Focused E-book: Start with 10”If you run a gift boutique, you may be wondering what kinds of things you can write about on your blog. It helps to put yourself in your customer’s shoes. What are they looking for?
Think of blog ideas that will help solve your customers’ gift-searching dilemmas. When you take that approach, you will come up with so many ideas you can’t wait to write.
Continue reading “Blog Ideas for Gift Boutiques”E-books are useful for your business website. They’re great for giveaways, trust-building, and info guides for your visitors. But how can you write an e-book when you’re already busy running your business?
One of the simplest ways to write content for your e-book is to start with a top 10 list. Whatever topic you want to share, make a list of the top 10 things your visitors need to know about that topic. Write those 10 things down. For simplicity, I’m going to refer to those 10 things as your main topics.
Continue reading “Simple Steps to Writing Your E-book Content”When someone clicks on your website link and arrives at your homepage, they are still in scan mode. They are searching for the answer to one specific question. If they don’t find the answer quickly, they will move on to another website.
Continue reading “Does Your Homepage Answer Your Visitor’s First Question?”I’ve been asked how to write a short blog post to keep your business blog going when you’re crunched for time—as you might be now during the lead-up to Christmas. You can write a helpful, valuable, one-paragraph Q&A post answering a common client question. Lead with their question, as I did here. Then answer it quickly but helpfully, as you would if they were standing right in front of you. Pair it with a photo, and hit publish. Your blog will be active and visible, and clients will appreciate that one helpful tidbit you share. One paragraph is all it takes to answer a client question and share the answer with your current and future clients. Merry Christmas!
Continue reading “Crunched for Content Writing Time? Write a One-Paragraph Q&A Blog Post”January is just a few weeks away. Are you wondering what you’ll be writing about on your business blog in the new year? Take some time this week to pause and reflect on the past year. The questions people asked, the lessons you learned, the highlights, challenges, surprises, and wisdom you’ll carry into the new year, those are all potential blog topics.
Continue reading “Capture Last Year’s Highlights for Your New Year Business Blog”Many small business owners want to grow their blog. But it’s hard finding time to write. You’re busy growing your business. The good news is you don’t need to set aside hours of writing time. You just need 10 minutes at a time.
Continue reading “Need Time to Write? Start with 10 Minutes”It’s that time of year when the days become shorter. You are busy, maybe feeling a little tired. You have little time to work on your blog — and even less on the horizon with the holidays coming up. You’re just not able to write those long posts you want to share with your clients and prospects.
You’re concerned your blog will go into hibernation till January.
But you can keep your blog going by matching the rhythm of the fall season: shorter days, shorter posts.
Continue reading “Shorter Days, Shorter Blog Posts”The fall season is settling in. Perfect time to enjoy a pumpkin spice latte in a cozy nook while writing your business blog posts. When you write in a relaxed atmosphere, your blog posts are more likely to be simple, welcoming, and warmly engaging—which is exactly how your readers want to feel at this busy yet beautiful time of year.
Continue reading “Pumpkin Spice Blogging: Simple, Warm, Welcoming”
Janet Eriksson 