My client had created a portfolio app for landscape designers to showcase their work. He hired me to write content, narrating each feature and function of the app.
The key to this project’s success was not only connecting with landscape architects, but also helping them see how the app would connect with their prospective clients, the people who would hire them to design and create their landscaping.
I wrote the content while sitting outdoors in a beautifully landscaped neighborhood. When I contemplated each feature and function of the app, I was able to look all around, through the eyes of someone who needed to hire a landscaping professional.
Seeing all the beautiful landscaping, I was able to write poetic yet practical content that reminded landscape designers what homeowners want to see, how landscaping looks through the eyes of those who will live and entertain there, and how this app would meet and exceed those expectations.
My client was thrilled I had brought a creative approach to capture his goal and his vision.
Janet Eriksson 