My client, a business coach, wanted to grow his blog and publish more consistently. His target audience was business school students. He wanted to share tips and motivation from his business school experience and his working life. He had a wealth of ideas for his blog topics, but no time to write articles.
Our initial interview helped me understand his ideas and how he wanted to approach his students. He gave me the first blog topic and sent me some relevant notes. I appreciated the wealth of insight in his notes, so I wove them into the article as much as possible.
He commented at how well I had preserved his voice, and he was amazed I had deciphered his notes and woven them in. He had a lot of notes on other topics, and he asked if I would take a look at them. After reviewing his notes, I recommended we shift the project from ghostwriting to in-depth editing. His notes were so valuable that I wanted his students to benefit fully from them.
Here is my client’s feedback on this project:
“Janet was a pleasure to work with and really cares about delivering quality writing. Would highly recommend her.”
Janet Eriksson 