My client, a health product vendor, had an ebook on a health topic for a specific target audience. The ebook was based on excellent scientific research, but my client wanted it to read more conversationally while highlighting important scientific points. He asked that the ebook be reorganized, restructured, and rewritten in whatever ways would connect well with the audience.
Clients and colleagues have told me I have the ability to express complex ideas in a simple, conversational style. No doubt my teaching experience plays a role here. I was eager to take on the challenge of rewriting a scientific report into language that would connect with the intended audience.
I studied the existing content and scientific data. Then I asked the client for specific ways the ebook would benefit his audience. I asked how these points were scientifically distinct from other information the audience would have read.
With a deeper understanding of the audience’s needs and the unique benefits of this ebook, I rewrote portions conversationally, moved copy around for greater clarity, and made suggestions of points to elaborate on and clarify. After some client revisions, I edited the final draft.
Here is my client’s response:
“Thanks so much for the job you did on our ebook. It was great to find someone who is not only very talented but really seemed to care about the project.”
Janet Eriksson 