My client, a real estate coach, wanted to refresh his website content, bringing each page up to date, adding new information and deleting old, rewriting for clarity and connection, and preparing to add new services.
I studied his existing website, then spoke with my client by phone to learn what had changed, what his new vision was, what his clients are looking for, in what ways they will benefit from his website, and what his new calls to action would be. I also asked him for any clarifying information and answers to questions based on my read-through of his website.
I rewrote his website one page at a time. I recommended some internal links and reorganization of some sections for an optimal customer journey. My client and I reviewed each page together by phone, with me live updating any additional information or clarifications.
My client mentioned he needed an ebook for a new landing page. Based on the material I had gathered from our phone interview, I recommended a potential ebook topic, along with 10 related blog topics. My client asked me to write the ebook and those 10 blog posts.
Here is my client’s testimonial:
“Working with Janet is a dream come true; extremely knowledgeable and experienced, a wonderful writer with much care and compassion for the work as well as the client. So very easy to work with and always open to suggestions. Would love to work with her again.”
Janet Eriksson 