When you’re designing a gift campaign, sometimes it helps to look at other campaigns from the perspective of a donor. See what makes the campaign appeal to you; suggest improvements; and discover whether the campaign actually prompts you to complete a giving transaction.
Let’s look at a campaign that caught my eye one Thanksgiving Day. In this campaign, led by a nonprofit organization, donors could purchase a particular gift to be given to a child or family living in poverty. The campaign focused on how a small purchase price could provide a gift with a much larger impact.
Continue reading “Why I Chose to Give a Toy Lamb: Anatomy of a Giving Campaign”
Janet Eriksson 