Summer is often a slow time for business. Customers are on vacation or busy with kids home from school. Fewer inquiries and sales come in. Big projects are pushed till fall.
It’s common for companies to delay marketing efforts till the summer slump is over. But summer is a wonderful season for growing your blog.
Why an Active Summer Blog Helps
Summer is a great time for you to keep your business visible through your blog. Other companies in your industry may let their blog take a summer vacation. If you keep your blog growing, you’ll stand out as being active and up to date.
Your SEO success depends on consistency and momentum. The more you publish your blog, the better opportunity you’ll have to boost your engagement. Summer blog publishing builds toward solid SEO.
While the phones may have gone quiet, potential customers are still searching online for solutions. They may even spend more time searching because they finally have free time. When you keep updating your blog through the summer, you’ll be helping them find the information they need. You’ll build trust with prospective customers.
By keeping your blog active and growing all summer, you’ll also be foremost in people’s minds when the busy fall season arrives. They’re more likely to revisit your blog because you kept the conversation going all summer.
Summer Content that Connects
Summer is a great time to create valuable seasonal and evergreen content. Content that’s light and engaging, easy to skim on a flight or poolside will connect well with customers. Choose simple content that’s easy for you to create and adds value for your website visitors.
For summer, focus on:
- Educational blog posts that answer frequently asked questions.
- How-to guides that are valuable but also easy for potential customers to skim and skip around as their summer schedule allows.
- Seasonal tips related to your business products or services.
- Listicles—articles based on bullet-point lists—that are easy for customers to breeze through for valuable tips, e.g., Top 5 Tips for …
- Simple and engaging stories that feel like light, summer reading but provide valuable information. For example, a pet care company might share a light story about Fluffy the dog’s first time swimming and talk about dog water safety and fun.
Summer Blogging Pace
It doesn’t take much time and effort to keep your blog growing through the summer. Aim for short, light posts that provide helpful tips or answers to common questions. For summer, think consistency more than length.
Summer is an ideal time to strengthen your blog’s foundation, stay visible, and keep building trust. It’s the perfect way to stay top of mind when the busyness of fall sweeps in. Summer may be a slow season, but your blog can still grow and thrive, one simple post at a time.
Janet Eriksson 