It’s that time of year when schedules change, days get busier, and you have more priorities than fingers to count them on. Keeping your blog going during this busy season? Seems impossible.
But with a simple strategy, you can keep your blog going to stay connected with your clients and prospects. Let’s take a look.
Consistency Is Important in this Busy Season
Fall is a time when many people get back to business and start focusing on what they need for the new season. By keeping your blog growing, you’ll stay top of mind when people need the help you offer.
A consistently growing and visible blog also builds trust with prospects and clients. Your online presence grows. And you maintain your SEO momentum. All good reasons to blogging in a busy season.
But how can you blog about business during busyness? With the right strategy, you can keep your blog growing without being overwhelmed.
Simple Tips to Keep Your Blog Growing in a Busy Season
Here are some simple ways to keep building your blog presence when you have little time:
Write 2-3 Mini Posts in One Session
Make a quick tip list that meets common customer needs. Or choose a frequently asked question and answer it. Or give bullet points of seasonal reminders.
A 300-word blog post is better than none. You can create several of these posts at one time, just by brainstorming what customers need to know.
Repurpose Existing Content
You can take an old blog post and simply update it with any new information or with a fall seasonal theme. Or you can take a previous, longer post and break it into three mini posts, updated for the new season.
Focus on a Back-to-School Theme
Seasonal themes are fun to write, and they are an easy way to keep your blog timely. Think about how your business can help clients during back-to-school season. Focus on those specific areas and use back-to-school images in your post.
Keep it light, simple, and easy to read and skim with headlines and bullet points. Bullet points make it easier for you to write your post too.
Schedule Your Blog Posts Ahead
Set aside time to write several mini posts at once, and then go ahead and schedule them to publish in the coming weeks. As you get more writing time, keep scheduling out. You might even get to Christmas before the end of September.
Set Your Idealism Aside
You have great plans for what you’d like your blog to be. And that moment will come when you have some downtime. But in a super busy season, sometimes you have to just get the blog posts done.
Keep those wonderful ideas in a notebook, so you can delve into them when you have more time. But for this busy fall season, realize that done is better than none.
You are guiding your clients and prospects by sharing tips and reminding them you’re here to help. That’s the most important goal.
Easy Posts When You Only Have a Few Minutes
If you’re trying to get a blog post online super quickly, try these out:
- Share a customer testimonial (with their permission) and add your quick reflection.
- Post a business-related photo and give a little context of why you’re sharing it with your clients.
- Share a piece of industry news or a stat with your perspective. Not only is this simple to write but it also positions you as a thought leader.
- Create a round-up post of your most-read blog posts or a group of your published blog posts related to a particular category. In your round-up blog post, link to those posts you want to highlight and give a one- or two-sentence description for each one.
Those are a few simple ways to write a short but meaningful blog post that will help you stay connected and build trust with your clients and prospects.
Small Actions, Helpful Impact
In this busy season, remember that even small actions will keep your blog growing. Sharing simple tips will help your clients and prospects navigate their busy season too—and you’ll stay connected for when they need your help.
Whether it’s a list of tips, a news item, photo with reflections, or repurposed content, choose one item to post this week, and try to schedule a few posts for the coming weeks.
Your blog will stay visible, timely, and relevant. You’ll have peace in knowing your blog calendar is filled, and you’re sharing valuable help for your prospects and clients. That’s a great start to a new season.
Janet Eriksson 