One of the many things I love about blog articles is how they provide great material for other types of communication, like social posts and email newsletters, as well as round-up-style blog posts for those weeks when you are short on time.
Before you head into your next month of blogging, let’s take a look and see how last month’s blog posts can give you more communication mileage.
Repurpose into Social Posts
Skim through last month’s blog posts. What are the highlights? Are there quotes you can pull for a quick social post? What about an important update? Can you pick out 3 helpful tips from your blog posts and share them on social?
You’ll discover each blog post is a treasure filled with snippets for your social media. Pair them with a photo and you’re ready to go. Link those snippets to the full blog post so readers can follow up.
Repurpose into Email Newsletters
You can use material from last month’s blog posts in your email newsletters in two ways:
- You can choose a highlight from a blog post to include in your email newsletter, with a link to the full post for reader follow-up.
- You can select a few key paragraphs from your blog post to create a shorter summary-style version for your newsletter.
Depending on how many posts you published on your blog last month, you could create a simple yet engaging email newsletter with post highlights.
As you choose which sentences or sections to highlight, think about your newsletter readers and what they most want or need to focus on right now.
Repurpose in a Round-Up Post
At least once a season, it’s helpful to publish a round-up-style post to include your top hits or a group of your blog posts on a similar topic. Each season has a five-week month, and that extra week is a great time for a round-up.
Round-ups help your readers in several ways:
- Readers often miss seeing content, so a round-up post will help them get the highlights they missed.
- Readers appreciate when similar topics are grouped together. This is an easy bookmark for them—a post they can consult for insight on that topic.
- Even when readers have seen the original blog posts, they won’t remember everything they’ve read. They appreciate a quick review.
- Posts speak to readers in different ways, depending on their current circumstances. A reader who skimmed through a previous post a month ago might find it more relevant to their needs today. Round-ups give readers a chance to look again from a new angle.
To create your round-up post:
- Choose the previous blog posts you wish to highlight or group together.
- Choose a snippet from each, or a summary, along with a link to the full post.
- Create an intro sentence, inviting readers to look at the month’s or season’s highlights.
- End with a simple call to action sentence.
- Choose a compelling picture.
- Publish your round-up post on your blog.
These are a few simple ways to make the most of your last month’s blogs, mining their value to share with your readers in different ways, and boosting your blog engagement in the process.
Janet Eriksson 