The fall season is settling in. Perfect time to enjoy a pumpkin spice latte in a cozy nook while writing your business blog posts. When you write in a relaxed atmosphere, your blog posts are more likely to be simple, welcoming, and warmly engaging—which is exactly how your readers want to feel at this busy yet beautiful time of year.
Keep It Simple
People love blogs when they are helpful, informative, engaging, readable, and skimmable. If you can focus on the simple pleasures of a fall day while writing your blog post, you’re well on your way to a highly engaging post.
You don’t need fancy structures or complicated jargon. Write like you’re talking to a friend, trying to give them the help they need or to answer their most pressing questions. Give them information that will help them in a relatable way. Make it easy to understand. Then close with just one simple takeaway.
Make your blog post easy to skim with headings, subheadings, bullet points, and numbered lists. Your readers will often be busy and want to skim to the specific information they’re looking for. Skimmable posts are often saved for future reference too. Readers know they can refer back and easily find the information they need.
Keep It Warm
Blog posts are a great way for prospective customers to get to know you. As you sip that pumpkin spice latte, look for ways to give your post a warm, conversational tone.
Share stories, examples, or analogies as you write. People love to read stories—they make information easier to understand, and they make people feel understood. By including stories, you also come across as relatable, as someone your readers can see themselves doing business with.
When you share stories and other kinds of examples, you also show your prospective and current clients that you understand them—what they need, what they’re looking for, what they’re struggling with. Your stories and examples will show them that you really get them. They’ll be more likely to trust you as a professional.
Keep It Welcoming
As you enjoy your pumpkin spice latte, think about the kinds of things that make you feel welcome in a business setting. How can you create that welcoming feeling in your blog posts?
You might include pictures and imagery. Or interact with the reader by asking them a question to reflect on, or by giving them a simple, doable step they can take toward solving their problem.
You can also make readers feel welcome by keeping paragraphs and sentences short. Honoring their time. Keeping the focus on what they need.
Think about blog posts that have made you feel welcome. What did the writer do that made you feel that way?
- Perhaps they highlighted how you’re not alone in the problem you’re facing.
- Maybe they walked with you through the solution, step by step, guiding you.
- Or they might have invited you to reach out with questions they could answer for you.
When you notice what resonates with you in other blogs, that’ll help you create a similar atmosphere with your blog posts.
As you enjoy this beautiful fall season, remember that a simple, warm, welcoming blog post that provides helpful information is exactly what your blog visitors are looking for.
A Pumpkin Spice Recipe for Blogging
To get started with your pumpkin spice blogging for the fall season, here is a simple blogging recipe to follow:
- Pour a cup of pumpkin spice, find a cozy writing nook, and think about the answers your prospects are looking for.
- Choose one question to answer, and write as if you were explaining that answer to a friend.
- Make it helpful, but keep it simple, warm, and welcoming. Sometimes it’s easier just to write it out first, then go back and edit for simplicity, warmth, and welcoming tones.
- Close out your blog post with a helpful takeaway tip.
- Publish to your blog and celebrate.
That pumpkin spice blogging recipe will get you through the fall and help you grow your blog well into the future. You might even discover you enjoy blogging. That’s something your blog visitors will notice, benefit from, and respond to. Wishing you a wonderful pumpkin spice blogging season.
Janet Eriksson 