Simple Writing Tip: Write Your Services Page without Overthinking

If your website is missing a Services page, that makes it hard for visitors to know what you do or how to move forward and book a service. 

Business owners often delay writing a Services page because they want it to look polished and complete.

But a trim Services page is better than no Services page. I would encourage you to start simply and publish your page now, then add to it later. 

A Simple Services Page

A Services page is really just a list of your key services. It doesn’t need to be more complicated than that. Just a place visitors can go to see what you offer and how to book a service.

You can start very simply by making a list of services you are asked about most often. 

For each service on your list, write a brief explanation. Explain it like you would to a friend. Make it simple and easy to understand what’s offered. 

What’s in a Services Page?

Your list of services should show visitors:

• What you offer.
• Who it’s for.
• A brief description of each service.
• What to expect.
• A simple way to book a service or contact you for more information. 

That is all you need to publish your Services page and get things rolling.

Later Add-Ons for Your Services Page

Over time, you can build out your Services page as you are able. Nice-to-haves may include the following:

• More details about a particular service.
• FAQ section.
• Testimonials.
• News and updates.
• Service packages and how to choose.
• Separate information pages for each service, linked to each item on the main Services page.

Hint: If you eventually want to create individual pages for each service, you can build and link each one separately, as you have time. No reason to have them all built before adding and linking the first one. 

These add-ons are all things you can work on as you have time, down the road. You don’t need these add-ons at the beginning. You just need a simple Services page that lets people know what you offer. 

Simplicity Is a Strong Start

For now, just start with a simple Services page that gives visitors a place to land and find out what you offer. 

When people see what you offer, they can decide if that’s what they’re looking for and connect with you. 

But they can’t take that next step if they don’t see what you’re offering. 

A simple Services page makes it easier for people to understand your business and to see if you have the solutions they need. 

Quick Start

If your website is missing a Services page, here’s a quick way to start:

• Set aside 20 minutes this week.
• Make a list of your most requested services.
• Write a short description of each service as if explaining it to a friend.
• Add a link for booking a service or contacting you.
• Publish your Services page.

A trim Services page is a strong start. Keeping it simple makes it easy for visitors to understand. It’ll get the job done.